CASE HISTORIES Blackpen Mystic
Blackpen Mystic (BP-192)
Objective: A national financial company was seeking an elegant but inexpensive pen to keep in inventory so it could be ordered by branches and financial centers for client gifts and meetings.
Strategy: Distributors presented the IMC Blackpen line, many metal and plastic pens of high-perceived value and the firm chose the Blackpen Mystic, a solid brass pen with a black lacquer finish.
Result: The financial centers appreciated the quality of the pen and were pleased to give it to prospective clients and in meetings because of the stylish design, perceived value and smooth writing.