CASE HISTORIES-Blunt Metro Umbrella
Blunt Metro Umbrella (BL-U170)
Objective: An international luxury cruise line wanted a high-quality umbrella as their holiday gift.
Strategy: As many of the ports along the cruise line’s routes can experience high winds and rain, the cruise line chose IMC’s Blunt Metro umbrella because of its aerodynamic profile and design which provides maximum control even in those demanding weather conditions. The expansive panels of the umbrella allowed for a large logo giving the cruise line continuous brand recognition.
Result: The cruise line recipients greatly appreciated the high-quality umbrella as both a holiday gift and thank you for their patronage of the line and many indicated they would continue to cruise for vacation.