CASE HISTORIES Kikkerland Farm Keychains
Kikkerland Farm Keychains (K-K03 and K-K04)
Objective: A key distributor was working with John Deere to add items that were associated with farming and could be sold in stores carrying John Deere equipment.
Strategy: The distributor offered IMC’s Kikkerland pig keychain. The low cost and relationship to John Deere was a natural and they could easily be sold in retail stores as it is in retail packaging.
Result: The pig keychain was so popular in stores that they have since added the cow keychain and its sales are strong as well.