CASE HISTORIES MoMA Cubes Perpetual Calendars
MoMA Cubes Perpetual Calendars (M-CL2288 and M-CL2299)
Objective: A marketing agency wanted a unique way to celebrate the anniversary of the company.
Strategy: The distributor presented the MoMA Cubes Calendar. Because the date on the calendar is visible through the packaging, they were able to pre-set the date to the anniversary date and they also proposed including a note that said, “Celebrating 20 years of business and looking forward to 20 more.” The calendar would be distributed to all employees and locations for use at their desks.
Result: The employees appreciated that the company had chosen a unique, retail-branded item and the ease of use made it simple for employees to use and display.